![]() Intelligence Connector for B2C Commerce Cloud: This connector combines orders and product data, unlocking insights into product, revenue, and sales performance over time.Intelligence Ecommerce Marketing Insights App: This app unifies a company's commerce and marketing data and KPIs on a single platform, generating interactive dashboards with actionable insights.This capability helps them deliver personalized campaigns using first-party data instead of cookies and, in the future, incorporate segment-level insights into the Customer Data Platform interface. Google Ads and Salesforce Customer Data Platform: Now, brands can automatically connect their first-party data in a unified customer profile to more efficiently plan, activate, and optimize their marketing campaigns on Google Ads. ![]() This helps avoid lost revenue or increased opt-outs, empowering marketers to identify and resolve issues before they have a meaningful impact. Digital Command Center for Slack: With Slack as the digital HQ, brands can increase productivity by monitoring activity and performance across Marketing and Commerce Cloud from one digital command center.Organizations can now use trusted first-party data to understand customers' preferred products and engage them directly when they are back in stock or on sale. ![]()
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